When someone gives you their web address, it generally takes you to their homepage (landing page), which should introduce you to what that site offers in terms of information and services. From the homepage, you can navigate to other pages on the website.
Generally, people visit websites for four primary reasons:
Why do i need a website:
1. Your competitors all have company websites:
So if you’re not staying competitive with your competition, you’re giving shoppers a reason to buy from another brand.
2. You’ll show up in Google search results:
Consider this: 81 percent of consumers perform online research before making a purchase. That means they go to Google and type in one or more keywords, like “best leather shoes” or, if they know what they want, “handcrafted leather women’s shoes in Nigeria.”
If you don’t have a website for your business, the chances of showing up on the search engine results page (SERP) are zero. But if you have a site, you can optimize it for search engines, thereby increasing your chances of appearing at the top of Google’s results and getting more visibility with potential customers.
Long-tail keywords, meta descriptions, and titles are just some of the things you can customize on your site to improve your search engine optimization (SEO).
3. Your customers expect it:
If this were the only reason on the list, it would be enough. Six out of ten consumers expect brands to provide online content about their business on some form of digital property, and more than half head straight to the brand’s website for product information.
If you don’t have a business website, today’s digital-savvy (and impatient) customers may look elsewhere. Customers like things to being easy.
4. Helps with business goals:
That’s right! When it comes to writing the content for your website you are going to revisit things about your business that you haven’t in years. You will most likely reassess your business goals.
5. Time to show off:
ha ha ha, sounds funny right? You know that great feeling you get when people recognize your work? Well, by having a website you can show off what you do and take pride in your work, this will definitely attract more customers.
6. Business mail:
I know there are other ways to do this, but by having a website you can have your own email email@example.com. It is more professional and easier to remember. I know you love your firstname.lastname@example.org , but it doesn’t really resonate with customers.
7. Business value:
Have you tried getting a business loan recently? It’s not easy, but if you try and the bank manager asks to see your website, you better have a pretty good one (contact us for pretty designs). It doesn’t just stop with the bank, the perceived value of your business will be lower in everyone’s eyes – especially your customers.